Maximize conversion with Hubspot Website

Broworks
4 min readMay 15, 2023

We’re diehard Webflow fans, but Hubspot is probably the ultimate tool for building and tracking highly converting landing pages for marketing purposes. Hubspot has a variety of useful tools to help you track your progress very effectively and efficiently, such as:

It is not a perfect tool in terms of CMS, hosting, interactions, animations, and other stuff that are required to have a stable, crazy modern website, but because of all these marketing features it surely provides the best possible results. So, without further ado let’s go through all these features and see why is the best tool for marketing.‍

SEO Coaching

As you’re building your pages Hubspot helps you set up your content for best practices by ranking, analyzing, and building algorithms for you. They do that with their integrated tips to help you tweak and complete the right fields. As you’re building your content you’ll align more with what Google trends rank on and the more your page is optimized, the more chance there is for users to visit your site.

This is not unique only for Hubspot, but it’s a good feature to have in order to increase your chances of creating a highly converting page.‍

Customer Communication

This is probably one of the best things this platform has and the thing is that they have built-in customer service integrations. This can provide you with valuable feedback like customer satisfaction scores if you have products for example.

Other feature includes managing customer requests and messages. You can also use customer behavior and questions to build an FAQ page that meets their needs and saves you a bunch of time answering the same questions.

This is particularly good when you use Hubspot CRM so that is naturally good at managing leads and sorting customers. This is where the sales dashboard really comes in handy.‍

Analytics

For this purpose, on other website builders, you can just use Google Suite but that has a handful of problems. Google’s tools are very useful but when adding them to the page builder it can show a bit low performance due to a custom code added on search engines and not to mention that you don’t have it all in one place.

Hubspot analytics, on the other hand, lets you track everything from one place, from search engine ranking to traffic channels, numbers, time of sessions, etc. This means that without leaving Hubspot you can analyze your traffic, check campaign success, contact lists, etc. This is crucial for sales and marketing and also saves you a lot of time since you have everything in one place.‍

A/B Testing

Another super convenient tool that is perfect for marketing web pages is A/B testing where you can create this directly on your pages. This not only saves you time, again but also shows you instant results right there where you can keep track of them and see their progress.‍

Hosting

On top of all the things we talked about you can also use Hubspot hosting for your pages without the trouble of finding the right hosting which can cause lots of problems and you can also create and host an all-in-one platform.‍

Ad Management

With this feature, you don’t have to actually leave your account to connect your ads. Similar to the included Google Analytics functionality, you can connect with Google Ads, and run and manage paid ads all through the Hubspot account.‍

CMS

Hubspot CMS is streamlined and efficient, and super easy to learn. The analytics is very easy to understand, the lead cycle is intuitive and customer communication is built-in. Even building pages themselves is very convenient and you’re coached on everything you need to do in order to create a perfect website.

The only downfall is its pricing which can be a bit more expensive for small businesses. The cheapest option is $400/month plus $1000 for the onboarding fee. On top of that, if you want to have full access to your CRM sync, you need another marketing package that starts at $50/month (plus a $600 onboarding fee).

This pricing sounds scary when you look at it like that, but if you want to be able to have all these things you need to pay for other tools where you’ll not have access for all of them in one place and can maybe cost you even more at the end of the day.

To sum up, if you want to have one tool for your marketing pages that is easy to use, customizable, SEO ready, has control over your ads, has great web performance, and is cost-effective, then Hubspot is a great all-in-one choice.

Originally published at https://www.broworks.net.

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Broworks

We are a creative studio specializing in UI/UX design, webflow development, branding, and animation.