How much does Webflow actually cost?

Broworks
11 min readMar 29, 2024

Webflow is a great tool that helps you build websites faster and more efficiently, but many people who are using it for the first time are confused with its pricing, so we’re here to help you understand it.

One thing you need to know is that pricing is not always the same, they change it from time to time, but we’ll make sure to update this article accordingly to keep you updated all the time, so you might want to save it for later.

There are several pricing plans and options that can be divided further into other plans and packages. We know it’s confusing, but let’s break it down.

First of all, here is the summary of all categories:

  • Free plan — The starting plan is activated automatically upon joining Webflow. It’s also commonly referred to as the starting plan. Technically, it is considered a site plan, but I will explain that later in detail.
  • Site plans — These are for anyone who wants to have their site hosted on Webflow and use its CMS service and other benefits. Site plans also have a subgroup of e-commerce site plans, tailored for those who want online shops.
  • Workspaces — These are made for in-house or freelance designer and developer teams who want to harness the power of the Webflow toolbox.‍

Webflow Pricing Explained‍

Free Plan

Webflow has a free plan which gives you full control over your website and CMS in “Designer” mode. This is forever free to use, but there are some limitations to that. On top of that, there are hundreds of videos on their YouTube channel to help you learn Webflow for free.

Some features are unavailable in this free plan, like adding custom domain, or removing Webflow branding from a test domain on webflow.io which is the only available option to publish your website for free. Here is an example of such a website.

By the way, you can only have two projects hosted in this plan.‍

Site Plans

Website plan is the plan to host your website and it’s only for one website, you can’t have more websites hosted on one plan. It allows you to add a custom domain and you can’t host your online shop here or have localization, those are separate categories.

This plan is mostly used for personal websites, blogs, portfolios, simple projects, or landing pages. Pricing starts at $14 per month for a basic package.

If you need an e-commerce plan for your online shop, you need a bigger package that starts at $29 per month.

As I mentioned, Webflow has SEO Localization which is great for multilingual websites but you need a separate plan for that and it starts with $9 a month per locale. You can learn more about that here.‍

Workspace Plans

The main difference between Workspace and Site Plan is that you’re charged per account and not per website. This is more for Webflow developers and designers who wish to have multiple websites on their account or in-house teams that need it for the same purpose.

For that reason, plans are divided into two groups, “For in-house teams” and “For freelancers and agencies”.

The starter plan when you open a new account is free, but if you decide to get one of the two plans you get additional features. The pricing starts at $16 a month per seat for the Freelancer plan and $19 a month per seat for the In-house teams. For that money you get code export, site password protection, project transfers, 10 or more unhosted sites, guests (which are temporarily visitors or users), and much more.‍

Webflow Pricing Detailed Breakdown

Now that you know basic categorization, let’s break this down even more to understand everything clearly.‍

Starter Site Plan

This is a free plan, something that everyone gets when they create an account. It’s not much, but it gives you a lot for someone who’s just starting with Webflow to learn and even build basics websites.

For this plan you’ll get the following:

  • Webflow.io domain
  • An entry-level site of 2 pages
  • 50 CMS items
  • 50 form submissions
  • Localization free preview
  • 1 GB bandwidth
  • 1k monthly visitors‍

Basic Site Plan

It’s the cheapest site plan starting at $14 per month paid annually or $18 per month if you pay monthly. It’s the best plan for launching simple sites or landing pages.

For buying this plan you’ll get the following:

  • Connect custom domain
  • A basic site of 150 pages maximum
  • 0 CMS items
  • 500 monthly form submissions
  • Localization free preview
  • 50 GB bandwidth
  • 250k monthly visitors (They will let you know if you go over)‍

CMS Site Plan

This is probably the best plan for most people since it includes all the options one website needs. It costs $29 per month if you pay monthly or $23 per month if you pay annually.

For buying this plan you’ll get the following:

  • Connect custom domain
  • A content-rich site of 150 pages maximum
  • 2,000 CMS items
  • 1,000 monthly form submissions
  • 3 content editors
  • Localization free preview
  • 200 GB bandwidth
  • 250k monthly visitors
  • Various interactions, SEO options, and more‍

Business Site Plan

The right choice for a high traffic website with an additional feature like form file upload. It also gives you more collection items, lists, submission forms per month, and increased unique daily visits. The price starts at $49 per month paid monthly or $39 per month paid annually.

For selecting this plan this is what you’ll get:

  • Connect custom domain
  • A business site of 150 pages maximum
  • 10,000 CMS items
  • 2,500 monthly form submissions
  • 10 content editors
  • Localization free preview
  • 400 GB bandwidth
  • 300k monthly visitors
  • Various interactions, SEO options, and more‍

Enterprise Site Plan

As the word says it is aimed at the enterprise companies that need all Webflow’s exclusive features. What makes it so special and different is that it’s customizable and tailored to your brand needs and goals. You can’t see the price for that since you need to get in touch with Webflow’s sales team and get a quote based on your requirements. If you’re interested in getting enterprise websites created by professionals check Broworks since we’re Professional Webflow Partner.

For enterprise plan you’ll get the following:

  • Connect custom domain
  • Custom amount of monthly visitors depending on your needs
  • Unlimited CMS items
  • Unlimited form submissions
  • Unlimited amount of content editors
  • Form file storage
  • Increased website speed
  • Custom API requests per minute
  • Dedicated Webflow team to support you, including dedicated account manager, and technical specialist
  • Connect custom SSL certificates
  • Custom billing with alternative payment methods
  • Custom security headers‍

Ecommerce Site Plans Breakdown

Ecommerce plans are for online shops and there are three different plans to choose from: Standard, Plus, and Advanced.

Standard Ecommerce Site Plan

It’s a great plan for new businesses that don’t have huge amounts of customers or a lot of products. The pricing starts at $29 per month paid annually or $42 per month billed monthly.

This plan is pretty much similar to the CMS Site Plan described in the site plan section above, but it offers additional features needed for an online shop.

The main difference between all ecommerce plans is in the amount of CMS items available for each plan.

For buying this plan you’ll get the following:

  • 500 ecommerce items
  • 2% transaction fee
  • Custom checkout
  • Custom shopping cart
  • Email customization
  • Automatic tax calculation
  • Payments with Stripe and PayPal
  • Facebook and Instagram shop integration
  • Google Analytics integration
  • Google Shopping integration
  • Custom code
  • MailChimp integration
  • Manual shipping rules configuration
  • 3 staff accounts‍

Plus Ecommerce Site Plan

If you already have a stable and good running online business with a high trading volume, this is the plan for you. It’s priced at $74 a month billed annually or $84 a month billed monthly.

You’ll get all the features from the Business Site Plan plus ecommerce features. The main difference between a Plus and a Standard plan is that you get 5,000 ecommerce items and 0% transaction fee.

You’ll also get all the features Standard plan has, plus a removal of Webflow branding from the footer of the emails you’ll send to your customers.

Another difference is that you get 10 staff accounts and can get up to 20,000 paid user accounts (this is the same for all ecommerce plans), everything else is the same like in the Standard plan.‍

Advanced Ecommerce Site Plan

This plan is for online businesses that want to scale as much as possible. Running this plan costs $212 per month billed annually or $235 per month billed monthly..

The main difference between Advanced plan and other ecommerce plans is that you get 15,000 ecommerce items in your store, there is no limit to yearly sales volume, and you can get up to 15 staff accounts.‍

Webflow Localization Plans

Last year during Webflow Conf they introduced localization features. This is available for all paid sites and ecommerce plans only for preview, if you’d wish to publish it on your domain you’ll have to pay for that.

Here is a quick breakdown of Webflow Localization Plans:

  • Essential — $9 a month
  • Advanced — $29 a month
  • Enterprise — Custom price

NOTE: These prices are for one website per locale billed annually.

What localization plans do for you is allowing you to customize your website to visitors across the globe. Some features you can get are: visually building your localized website including CMS items, images and alt text, control over what elements will be visible on different locations, and adjusting typography and styles per locale.

It also offers you auto-translating pages to a desired language allowing manual editing.

What’s even better about localization is that helps you localize your SEO with features as:

  • Localized URLs and sub-directories
  • Localized title tags and meta descriptions for pages
  • Localized site maps
  • Automatic or manual visitor routing

But let’s take a look at a detailed breakdown for each plan.

Essential Localization Pricing Plan

This plan starts at $9 a month per locale paid annually and for that you get the following features:

Translation features include the following:

  • Up to 10k monthly words for machine-powered translation
  • API access
  • Option to use partner translation apps‍

Advanced Localization Pricing Plan

Advanced Localization plan costs $29 a month per locale billed annually.

For purchasing this plan you’ll get the following features:‍

  • Up to 5 locales
  • Machine-powered translation with up to 50k monthly words
  • CMS localization
  • Static page localization
  • Localized SEO
  • Asset localization
  • Localized URLs
  • Automatic visitor routing

Enterprise Localization Pricing Plan

Just like with other enterprise plans, you’ll have to get in touch with Webflow’s sales team to create a custom price for you. Enterprise clients get all the features from Essential and Advanced plan, plus more:

  • Style visibility
  • Element visibility per locale
  • Custom limit to the amount of words translated monthly
  • Custom number of locales‍

Workspace Plan — For In-House Teams

As mentioned above, workspace plans are split into two groups:

  1. For in-house teams
  2. For freelancers & agencies

In-house team plan is mostly for a company that has a team of designers and developers that needs to work on your website and are split into several categories:

  • Starter plan — Free
  • Core plan — Starts at $19 a month per seat
  • Growth plan — Starts at $49 a month per seat
  • Enterprise plan — Custom pricing

Starter Workspace Plan For In-House Teams

This plan is designed for those that are just starting out and learning Webflow. It’s free to use but it comes with a lot of restrictions and limited features.

This is what’s included in this plan:‍

  • Maximum of 1 seat
  • 2 unhosted sites
  • Agency or Freelancer guests
  • 2 free commenters

Core Workspace Plan For In-House Teams

This plan is mainly for small teams that need more control over their website design and development process. Starts with $19 a month per user billed annually or $28 a month per user billed monthly.

Here is what you get with this plan:

NOTE: Basic user roles allow you to have control over who can have a permission in design, edit, and/or comment on each site.

Growth Workspace Plan For In-House Teams

It’s perfect for teams that want to grow overtime. It starts with $49 a month per user billed annually or $60 a month per user billed monthly.

  • Maximum of 9 seats
  • Unlimited unhosted sites
  • Custom code
  • Code export
  • Advanced user roles

These are the features you get for this plan:

NOTE: Advanced user roles allow you to have control over who can have a permission in design, edit, and/or comment on each site, manage which team mates can publish which site, and who can work on each site.

Enterprise Workspace Plan For In-House Teams

Enterprise workspace plan is reserved to businesses that have features tailored to their needs and for that they need to get in touch with Webflow’s sales team to get a custom price quote.

Each team member will received all the features listed in all other workspace plans for in-house teams, plus more:

NOTE: Page branching means that you can have control over multiple people working on the same website at the same time.

Workspace Plan — For Freelancers & Agencies

  • Starter plan — Free
  • Freelancer pan — Starts at $16 a month per seat
  • Agency plan — Starts at $35 a month per seat

For freelancers & agencies plan is mostly for a companies wanting to grow their business and have multiple people working in different projects and are split into several categories:

Starter Workspace Plan For Freelancers & Agencies

This plan is designed for those that are just starting out and learning Webflow. It’s free to use but it comes with a lot of restrictions and limited features.

This is what’s included in this plan:

  • 1 seat
  • 2 unhosted sites on webflow.io domain
  • 2 free commenters‍

Freelancer Workspace Plan

This plan is designed for solo shops and small teams starting out. It costs $16 a month per user billed annually or $24 a month per user billed monthly.

Here is what you get for purchasing this plan:

  • 10 unhosted sited on webflow.io domains
  • Full CMS access for unhosted sites
  • Up to 3 seats
  • 10 free commenters‍

Agency Workspace Plan

This pan is for scaling business managing multiple clients. It costs $35 a month per user billed annually or $42 a month per user billed monthly.

Here is what you get for purchasing this plan:

  • Unlimited hosted sites on webflow.io domains
  • Full CMS access on unhosted sites
  • Free guests in client Workspaces
  • Up to 9 seats
  • 10 free commenters‍

Which plan to pick now?

There is no one-size fits all and because of that we need to pick a plan that is right for our business at a time we purchase it. We need to be careful because the wrong plan can cost a lot and slow us down. That’s why it is important to take your time and study all of these options.

Here is a short overview of all the plans that we talked about.

Let’s start with site plans first:

  • Starter plan — Great for new users who want to play around with Webflow and make simple sites.
  • Basic plan — Great for small marketing sites with a paid hosting plan.
  • CMS plan — Ideal for a content-driven website, such as a blog-first site.
  • Business plan — The best choice for marketing websites that expect high traffic
  • Enterprise plan — Best for enterprises, with enhanced security and maximum scalability that fits your business requirements.

Ecommerce plans overview:

  • Standard plan — Great for small businesses that are in their early stages
  • Plus plan — Best for e-commerces already receiving some volume of visitors
  • Advanced plan — A scalable solution for large e-commerces‍

Now, for the workspace plans which are used for in-house teams, freelancers and agencies.

For in-house teams:

  • Free plan — For Webflow starters
  • Core plan — For smaller teams who’re exploring Webflow
  • Growth plan — For bigger teams that need unlimited hosted sites and advanced permissions
  • Enterprise — For enterprise-level organizations with big website teams‍

For freelancers and agencies:

  • Starter plan — For new freelancers who want to learn about Webflow
  • Freelancer plan — For freelancers and small teams
  • Agency plan — For Webflow agencies that manage more than a single client‍‍

Conclusion

To pick the right Webflow plan depends on many things, from your business needs, budget, and what are you trying to achieve in general. That’s why you need to brainstorm and research this a lot to find the right solution for your business at that moment.

If you’re still finding it difficult to pick the right plan or have any questions, you can always reach out to us to help you strategize it and make a final decision.

Originally published at https://www.broworks.net.

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Broworks

We are a creative studio specializing in UI/UX design, webflow development, branding, and animation.